Archives: May, 2009

Nick Seguin
May
12

What Scares Business About Social Media

May 12th, 2009 by Nick Seguin

On December 18th I spoke at Ohio Web Leaders () with Brian Link (former Exec and now ) and Angela Siefer () about coprorate myths and fears having to do with social media. A PDF of our preso can be found .

We started off with a brief intro and then had the 60 attendees break into small groups to come up with fears/reservations that they personally or their companies/organizations had with regard to social media. The list was pretty telling of corporate attitude toward social media, so I thought I’d share. Great material here for anyone looking to engage a corporate entity in SM consulting. A few of the companies in attendance were: , , , , , , , and more.

Afraid of broadcasting private company information and losing control of messages.

Worried about proving ROI -what is the result and cost?

Time waste for employees – loss of productivity

Bad/wrong info being distributed

Keeping up with the pace and the pure volume of etiquette, dos and donts, new technology, etc

Big stories (dell, comcast, zappos) don’t translate to my organization

Sabotage/negative efforts by competitors

Ability to make it 2 way vs 1 way. what if people dont talk back?

Support and sustainability of a campaign/initiative

Targeting/audience – are the people I want to talk to using social media?

Capacity to handle it in terms of personnel? Who owns it in the organization?

Getting internal (specifically upward) adoption

Generational – is this a FAD? Invest now, flavor of the day?

Compliance and legal!

Difficulty integrating with existing campaigns and efforts

Brands in social media are not authentic (perception)

Loss of face-to-face communication skills

I think many of these are consistent per what I’ve encountered. Some are legitimate and need to be addressed strategically and some are simply the misconceptions and/or resistence to change in engagement realities.

Are these consistent with what you’ve heard?

Nick Seguin
May
11

Nobel Committee swings weight around; degrades status of Peace Prize

May 11th, 2009 by Nick Seguin

This past week it was announced that Barack Obama is the recipient of the .

Really?

Things to think about -

1. Nominations for this prize were due February 1, 2009. That’s less than 1 month after President Obama assumed office.

According to Alfred Nobel’s will, the peace prize should go to an individual who:

during the preceding year

[...] shall have done the most or the best work for fraternity between nations, for the abolition or reduction of standing armies and for the holding and promotion of peace congresses.

2. I believe bestowing this award is really the the Nobel Committee doing what they can to box President Obama into his campaign rhetoric which focused heavily on international relations and specific U.S. participation on the world stage. Since assuming office, the President has, obviously, been dealing with some high-priority domestic issues. They are nudging you, Mr. President.

3. Jimmy Carter and Al Gore are both former recipients of this award. I think this award is also the Nobel Committe sticking it to President George W. Bush in their own way.

I do think that President Obama is a fantastic speaker (though he and his team should have rethought content for both he and his wife in Copenhagen!) and seems to be committed to socio-economical and geo-political progress (define progress?) in the global theatre, but the award of this prize, considering timing and absence of real action, significantly decreases my respect for the Committee and the award. Shame on them for leveraging their position for political statements and hope for action.

Nick Seguin
May
07

Consequences of Positive Acquiescence Bias in Enterprise/Internal Social Networks and Social Business Design

May 7th, 2009 by Nick Seguin

I read an interesting article from the Wall Street Journal entitled “”. In it, Geoffrey A. Fowler and Joseph De Avila note that the “average grade for things online is about 4.3 stars out of five”. This may be a surprise to many (or at least it was to me) as a good part of the criticism I hear about web – especially social web – is in regard to the capability and aptitude of people to write/speak negatively. We hear about the ability of one negative experience-turned-review to snowball into a train wreck begging for disaster relief (see Pete Blackshaw’s Tell 3000

).

Grade inflation (Positive Acquiescence Bias – thanks ) seems to be prevalent across the web – YouTube and Amazon are both reporting it, and averages are higher in the UK (4.4) than the US.

While I don’t see any critical problems with positive acquiescence bias on the public web (buyer/browser/analyst beware & get smart), it made me think about the manifestation of this behavior on internal social networks – especially as more organizations are exploring and deploying mechanisms and/or re-engineering for some degree of social business design (, ).

Significant capital outlay for technology, change management, HR moves and more means that social business design is an investment. The investment is worth it, according to , but as companies push deeper into the space and begin to rely more heavily on information and insights gleaned from digital environments, I think we need to be aware of patterns and possible skews.

Why?

Because connecting a workforce is proving valuable: real-time feedback and data mean fast learning, course correction and innovation. applied to knowledge, resources, and options can quickly gauge a global and disparate organization’s sentiment and needs, allowing for informed business decisions… ‘informed’ being the operable word here. If feedback is inflated (one way or another), organizations need to be wary of making decisions based on it. The opportunity to gather and act on data is certainly there. It’s the qualification of that data, per the tendencies being reported in similar environments, that must be remembered.

So…

As says, “sample sizes and % participation and correlated results from different data sets are key to interpreting these kinds of things” but I’m also wondering – Do we design against/for it? Do we coach against it? I’m not even close to an expert on reputational systems (again, see )) and haven’t researched inflation results beyond the WSJ article, but it made me think:

  1. Are grades inflated?
  2. Are there reputational system design considerations which can be made to combat or normalize this behavior or the data?
  3. Is there group behavior coaching or leadership that can modify this these patterns?

Thoughts?

Nick Seguin
May
07

The White Wall Test

May 7th, 2009 by Nick Seguin

The problem these days is that people expect to be given answers, or at least led to them, instead of finding or developing them. 

The problem these days is that people accept the answer, blindly.

The problem these days is that people expect an answer to exist. Period. 

The problem these days is that kids have

to move on to the next grade for social reasons, for economic reasons, for pure capacity reasons. So, we teach to the test. We give answers.

The problem these days is that people are accustomed to instantaneous gratification. They expect a path of least resistance and expect said resistance to have been mitigated by others before they get there.

The problem these days is that too many people want the because

without taking the time to ask the why .

The problem these days is that too many people think design is only creative and only aesthetic.

The problem these days is that the phrase ‘problem solving’ is too often associated only with mathematics.

I propose the White Wall Test:

7ft high, 7ft wide, 2 inch thick white free-standing drywall stands in a space. Space above, space on either side. Anchored to the floor/ground.

Well…

 

————————————————————————————–

[addition 1.7.2009 @ 10:55 EST - Not referring only to "kids these days" as many people have mentioned in response. There are plenty of 30+ cubicle cowboys out there to whom I'd be interested in administering the test]

Nick Seguin
May
06

Dear Mr. President: Space-Shift = You save me and my buddies some bank

May 6th, 2009 by Nick Seguin

So today President Obama is visiting Columbus to recognize 25 new officers graduating from the police academy. It’s great news for the city…the 25 jobs that is

. The jobs were made possible through federal stimulus money and in a state with 8+ % unemployment and rising, people with income are a good thing. (from what I’ve heard, by the way, unfortunately this job growth is not sustainable as the academy won’t have a class next year due to budget constraints)

What’s not good news for the city is the fact that we (Columbus – a city operating at a deficit and making cuts) have to foot the bill for logistics and security for this visit. And Oh, by the way, the president of the United States has one of the biggest carbon footprints on the planet. Any time he moves, he’s got an entourage to move. Any time he flies, he flies an Airliner. Any time he rides in a car, add 10+ because it’s a motorcade.

This president is championing change. He’s also got one helluva situation relating to the economy and a society/culture with a spending/lack-of-saving problem and entitlement complex.

He’s missing a HUGE opportunity today

. You want to champion change?  Lead by example. Take advantage of technology and visit Columbus via teleconference! Hell, visit 4 cities today. Interact with the reporters, answer questions, give your speech uniquely to the audience, but do it remotely. Make a point of the fact that you are paying specific attention to the city and it’s residents, but that you are doing so through innovative technology and you’re saving money in the process

. You’re not incurring security costs. You’re not fueling AF1 and the accompanying fighter escorts.

Create efficiencies, Mr. President. Show the American public that you’re not just leaning on businesses to rethink the way they do things, but that you are really changing the way DC does things. Take a half day to do this a couple of times with the cities who are being positively impacted by stimulus money, and then get some work done on Penn Ave. Then, do it again next week.

I understand politics are politics, but if we really REALLY want to change things, we can’t keep telling people that everything will be OK and continue to do things the way we’ve done them.

Nick Seguin
May
05

attention and network are spent before cash

May 5th, 2009 by Nick Seguin

i said something a while ago that i thought had some value. so, i put it up on my .

we live in an economy where the currencies of attention and network often need to be spent before the currency of cold hard cash is.

i repeated this idea in an article that i recently submitted to to be published in one of their upcoming newsletters (not sure exactly when it’s coming out).

we’ve experienced a redefinition of value and a realignment of the engagement cycle. value comes in education and legitimization and engagement starts far before purchase, at least for those who are winning meaningful work and building sustainable relationships.

an educated buyer dictates engagement and has more access than ever before. a value transaction must begin immediately as your targets assemble profiles and self-educate, removing a portion of your previous contact [in-person opportunity] with them.

i know i refer to seth’s blog a lot, but validated my position on all of this. i echo his sentiment when he says that we need to begin building trust and permission before we can ask for money.

digital is one (very important) medium when it comes to a) this broader continuum of engagement and b) the marketplace in which these newly important currencies are spent.

Nick Seguin
May
05

thanking those who feed me

May 5th, 2009 by Nick Seguin

i use twitter primarily for consumption. im not one to thank those following me. per my model, i assume im somehow adding value as they are consuming what im tweeting.

that said, i wanted to take a little time to thank all of those who im following. i really and truly enjoy diving into (my new desktop twitter client of choice) and feeding on my twitter stream. i primarily follow industry (web) folk, VCs and angels, economists, journalists, and media. i also follow some friends around the country and some colleagues, friends and acquaintances in town (columbus, ohio).

i depend on my stream to a)

provide great links to things im interested in: web, technology, economics, politics and current events

. the stream ive built does this phenomenally. they are people who want to be on top of things, who NEED to be on top of things, who truly believe in horizontal sharing of information and the incredible results of realtime sharing and conversation. b)

provide a diverse perspective . my stream is composed of some incredible people in different walks of life, in different parts of the country and world, working on and interested in myriad things. the information and topics im exposed to because of them allow me to be a more balanced and learned person. [ *** IMPORTANT NOTE - 2 key realities of the twitter-dynamic surface here 1) the access to people that twitter provides - i can consume (even if im not interacting with) thought, conversation and information from people i otherwise would not have access too and 2) the nature of twitter and the BIY stream actually creates a push model (to me) so that i can access tons of info without digging through what i now (i didnt used to) consider a smothering volume in a RSS reader ] c)

just be flat out interesting.

seriously. the people i follow are observant, curious, innovative. links and important information aside… i love reading witty, insightful, hilarious tweets. they remind me that people are thinking, that life is happening to everyone, that there is a human condition (as fractured as it may be) and that people do notice the things that i do.

twitter isnt for everyone (individual or company), but its definitely for me.

so, thanks, people i follow, for being interesting and deciding to share.

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