i said something a while ago that i thought had some value. so, i put it up on my tumblr.

we live in an economy where the currencies of attention and network often need to be spent before the currency of cold hard cash is.

i repeated this idea in an article that i recently submitted to the pursuit group to be published in one of their upcoming newsletters (not sure exactly when it’s coming out).

we’ve experienced a redefinition of value and a realignment of the engagement cycle. value comes in education and legitimization and engagement starts far before purchase, at least for those who are winning meaningful work and building sustainable relationships.

an educated buyer dictates engagement and has more access than ever before. a value transaction must begin immediately as your targets assemble profiles and self-educate, removing a portion of your previous contact [in-person opportunity] with them.

i know i refer to seth’s blog a lot, but his post today validated my position on all of this. i echo his sentiment when he says that we need to begin building trust and permission before we can ask for money.

digital is one (very important) medium when it comes to a) this broader continuum of engagement and b) the marketplace in which these newly important currencies are spent.